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"I grew up surrounded by sadness and misery, I know just how devastating life can be. But I also know what it’s like to put a smile on someone’s face, to give them good news or make them laugh. Hundreds of millions of people watch our programming, listen to our podcasts or use our social media platforms. And when they do, we’re there with them. It is our privilege and pleasure to be a part of their lives in that way."
— Pablo Mariano Timaréns, CEO.
ADG is the largest entertainment producer and owns several of the world's most prominent news outlets. The company started in the Nueva Buenos Aires settlement under the name Telecommunications and Digital Media (TDM).
It was founded soon after millions of citizens had to relocate due to the rise of the sea level and the flooding of most coastal cities. The company started as a small news outlet that attempted to do serious journalism in a country ridden with corruption and poverty during a climate disaster. While this integrity earned it some respect, it did little for its financial growth. After Pablo Mariano Timaréns joined the company, first as host of his daily stream La noche de Timaréns, later as VP of Programming, and currently as CEO, the company changed direction and began to focus on creating simple-minded entertainment, making this its prime source of income. While all other media outlets were busy showing the corruption of the authorities and the heartbreaking images of the flooded coastal cities or the thousands of dead people and broken families, Timaréns decided to give people a place to escape reality. |
His show contained light humor and showed attractive people dancing and performing, an instant hit with a nation trying to stop feeling the hurt of their reality. Rapidly after Timaréns was appointed VP of programming, all the group's content descended into either tawdry and cheap entertainment based on sexual exploitation and shallow humor or into overwhelming sensationalism plagued with clickbait.
Not only did the group's profitability skyrocket, but also its influence on public opinion. No matter how implausible a story was, a large percentage of the public would believe it if the company ran with it. This is still the case, not only in the surviving American continent but also worldwide. Once Timaréns took over the CEO role, he changed the company's name from TDM to Adonis Digital Group. He conducted a series of aggressive mergers with other media companies all over the globe, consolidating them into a single group under his leadership. He also began to acquire smaller technology-oriented companies and invested heavily in developing a new VR-haptic hybrid entertainment system, one that could stimulate users to the point of making their brains think they were having a real experience. |
After this system was commercially rolled out and people embraced it, ADG introduced what they call "pleasure NFTs," consumable Non-Fungible Tokens that can be exchanged for sensory experiences that are difficult to achieve in the real world, such as tasting exotic or expensive food and drinks, riding amusement park rides and even realistic sexual activities. This way, ADG controls the most popular and addictive social media on the globe. Since NFTs are consumable and often the only chance ordinary people have of enjoying certain activities or products, they have become essential to ADG's revenue stream.
ADG not only profits from the traditional model of viewers and advertisers; they also charge politicians and public figures exorbitant sums to portray them in a favorable light. The group is indirectly responsible for influencing elections and referendums in every major country. Celebrities also pay to keep their secrets out of the news. This way, ADG has managed to keep many known figures in their pockets, threatening them with exposing them if they don't do as they are told. Some say that ADG still does serious investigative work, but instead of investigating corruption to expose it, it investigates personal affairs to extort individuals. The terms and conditions of use of their entertainment system give ADG almost absolute control of its user's data, which they then sell for profit to other companies. |
ADG also produces propaganda for several dictators and has covered up major scandals to protect those who can afford it. Another service the company offers is the policing of social media on behalf of these regimes, pinpointing individuals who speak out against their governments so that they can be reeducated or silenced.
The group's main office is in the center of the former Argentine Republic, in what is now known as Nueva Buenos Aires City. The building is an ode to the art déco aesthetic, an excess of gold and exuberance: seventy stories high, heavily decorated on both the outside and the inside with sculptures of muscular figures posing in all their glory.
The company's logo resembles a Venn diagram with a circle in the middle, which looks like an eye. ADG's official website states that the eye refers to the company's dedication to showing its viewers and consumers the reality in which they live and its commitment to always keeping its gaze on the future.
The company's logo resembles a Venn diagram with a circle in the middle, which looks like an eye. ADG's official website states that the eye refers to the company's dedication to showing its viewers and consumers the reality in which they live and its commitment to always keeping its gaze on the future.
ABOUT THE CEO
Pablo Mariano Timaréns was raised in a poor family on the outskirts of the Nueva Buenos Aires Settlement. Growing up, he spent a lot of time in the grimy and run-down strip club and brothel where his mother worked, surrounded by scantily dressed people and hearing the kind of raunchy jokes typically told by horny drunkards. When he was ten, he stole money from his mother's purse and blamed his younger brother Benjamín. When their mother slapped Benjamín for stealing and thanked Pablo for telling her, he realized that reality doesn't matter when you control people's opinions and beliefs.
Timaréns had no money or education, but he did have an enormous amount of charisma. When the Adonis Digital Group was still a tiny company operating under the name of Telecommunications and Digital Media, Timaréns worked there as a repairman before convincing the person in charge of programming to give him a nightly stream, which was focused exclusively on mindless entertainment. He brought dancers from the strip club to perform on his stream while he and others told crass jokes. The show was an instant hit. The company directors were worried that this sort of programming would steer them away from actual journalism, but the volume of income Timaréns brought in quickly made him essential for the group's continuity. |
Timaréns understood that people wanted this content to escape the grim reality that other news outlets showed. He continued hosting his show, which became an essential factor of daily public life, initially in the settlement and later across the continent. Whatever was said during the show would be the hot topic of conversation the following day. A good appearance on the show or a kind word from the host could make or break a whole career, either in entertainment or politics. Timaréns could turn presidential elections with just a passing comment. He became the VP of Programming and used this position to change the group's focus from corruption and poverty to dancing competitions and childish gags.
Once it became apparent that Timaréns was the most crucial piece of the corporation and that the group's financial viability rested solely on his shoulders, the board of directors made him CEO and agreed to his request to rename the group to ADG. Timaréns has never stopped hosting his show, even after being made CEO. It is widely believed that he could run for president and win without any real competition, but that he prefers to remain the puppet master and delegate those responsibilities to someone in his pocket.
Once in control of the group, Timaréns developed an interest in VR-haptic hybrid entertainment systems and the idea of making the brain believe it was feeling something that was not real. The vast majority of the income that Timaréns' leadership brought to the group was then destined for R&D for this project. Timaréns delegated this task to the technology-oriented companies that ADG had acquired, culminating in a functioning social media platform that can make its users believe they're having real experiences. Timaréns quickly patented the rights to the whole system, monopolizing the market. Once he advertised the platform on his stream, it became the most used social media platform. The newly marketed Pleasure NFTs secured a new source of income for the company and an immensely effective tool for Timaréns' agenda.
Once it became apparent that Timaréns was the most crucial piece of the corporation and that the group's financial viability rested solely on his shoulders, the board of directors made him CEO and agreed to his request to rename the group to ADG. Timaréns has never stopped hosting his show, even after being made CEO. It is widely believed that he could run for president and win without any real competition, but that he prefers to remain the puppet master and delegate those responsibilities to someone in his pocket.
Once in control of the group, Timaréns developed an interest in VR-haptic hybrid entertainment systems and the idea of making the brain believe it was feeling something that was not real. The vast majority of the income that Timaréns' leadership brought to the group was then destined for R&D for this project. Timaréns delegated this task to the technology-oriented companies that ADG had acquired, culminating in a functioning social media platform that can make its users believe they're having real experiences. Timaréns quickly patented the rights to the whole system, monopolizing the market. Once he advertised the platform on his stream, it became the most used social media platform. The newly marketed Pleasure NFTs secured a new source of income for the company and an immensely effective tool for Timaréns' agenda.
Timaréns is obsessed with his physical appearance. He is 45 years old and works out at least 4 hours a day, every day. Although he claims to maintain a clean lifestyle, his cocaine addiction is vox populi. He also claims to have no implants or enhanced body parts and that his sculpted body simply results from hard work. However, years ago, some rumors emerged about him having received a genital enlargement implant due to his natural penis being smaller than average, both in length and girth. One model who used to date Timaréns and refused to deny the rumor publicly was found dead in her apartment, with two bullets in the back of her head. Police reported this was a robbery, although nothing seemed missing from the apartment.
Timaréns is a large man, tall and wide. He's very muscular and narcissistic. He is also very insecure and prone to violent outbursts whenever he feels he is not being taken seriously or given the respect he believes he deserves. He has several girlfriends who are all models or actresses, all at least 20 years younger than him. He has no children, nor does he intend to, as he thinks they would get in the way of his lifestyle.
Timaréns believes he is simply giving people what they want and improving their lives. He provides entertainment in bleak times and the pleasure NFTs give people a way to enjoy experiences otherwise unachievable for most.
When recently asked about his stance on human cloning or the UN's recent ban on cloning research, Timaréns explained that he has no particular interest in the subject. However, he later joked that he had some girlfriends he'd "love to duplicate," although "to hear them nag" at him "in stereo would be a nightmare."
Timaréns is a large man, tall and wide. He's very muscular and narcissistic. He is also very insecure and prone to violent outbursts whenever he feels he is not being taken seriously or given the respect he believes he deserves. He has several girlfriends who are all models or actresses, all at least 20 years younger than him. He has no children, nor does he intend to, as he thinks they would get in the way of his lifestyle.
Timaréns believes he is simply giving people what they want and improving their lives. He provides entertainment in bleak times and the pleasure NFTs give people a way to enjoy experiences otherwise unachievable for most.
When recently asked about his stance on human cloning or the UN's recent ban on cloning research, Timaréns explained that he has no particular interest in the subject. However, he later joked that he had some girlfriends he'd "love to duplicate," although "to hear them nag" at him "in stereo would be a nightmare."